I heard from a friend last week in response to my last column, and the conversation was some version of the following: “Fine, Bob. Great article. We tell them the noble story, they show up excited, and then what?” It is a fair question, and it is asked in a tone I have come to…
We Named Ourselves After the Accounting. What Did We Expect?
There is a moment at every social gathering that those of us in this industry have learned to dread. Someone asks what you do. Now, regarding that question I normally provide the answer that is my stock in trade: As little as possible. But then you have to get serious. You have to say it.…